The summer of 2023 marked a truly cool creative season as Cool Creative Company launched its most significant campaign to date, shining a spotlight on our iced coffee, Havafiesta. Havafiesta took center stage as a summer sensation, capturing the essence of the season and redefining the iced coffee experience.
Our goal was to accentuate Havafiesta’s presence during the summer months, leveraging its status as a seasonal favorite. This campaign was a strategic effort to enhance brand visibility and engagement, placing Havafiesta at the forefront of our consumers’ summer beverage choices.
The campaign unfolded meticulously, employing a diverse media mix to create widespread awareness for Havafiesta. We strategically positioned ourselves in spaces where consumers were most receptive to brand messaging, ensuring that the Havafiesta experience was seamlessly woven into their summer narratives.
We executed a comprehensive 360° campaign across various media channels. This multichannel approach not only elevated brand awareness but also communicated the unique ways in which Havafiesta should be enjoyed. From captivating billboards to engaging TV commercials and a vibrant online presence, every touchpoint was a carefully orchestrated note in the symphony of Havafiesta’s summer melody – ensuring that everyone seeking a refreshing and innovative iced coffee experience would find their way to Havafiesta.
At the heart of our campaign was the celebration of Havafiesta’s diverse flavor range. From classic blends to exotic infusions, we showcased the versatility of our summer beverage. The visuals and descriptions seamlessly conveyed Havafiesta as more than just a drink; it became an invitation to savor the essence of summer. All why emphasizing how extraordinary easy our ready-to-mix iced coffee is to make and enjoy – anywhere, anytime.
Cool Creative Company is proud to have elevated the Havafiesta experience, transforming it into a summer must-have. Havafiesta’s success is a testament to our commitment to innovation in the world of FMCG.
Ad-agency: WeThink Nordic
